On September 28, 2020, we had a research seminar led by Dr. Guanxiong Huang from COM. Dr. Huang gave an insightful talk about how self-benefit and other-benefit incentives offered through a mobile app can promote physical activities. The findings provided profound implications for the corporate sponsorship program partnered with fitness apps, and more broadly, effective
The seminar on May 11 invited three faculty members from COM to share their studies on the relationship between media, technology, and health from a variety of perspectives. Cutting-edge research using content analysis and experiments were presented on the impact of using mobile apps and chatbots and providing accurate information on social media on physical
The Research Seminar on May 4, 2020 was held online with Dr. Han Zhang from the Hong Kong University of Science and Technology. Dr. Zhang presented his method based on deep learning to detect offline collective behavior in China, which uses text and image data from the Chinese social media, Weibo. The analysis utilizing that
This online panel discussion brought together three panelists to discuss the state of media communication research in the context of a global pandemic. First, Professor Jonathan Zhu presented an overarching argument and discussed how media communication research can use credible evidence to advise political and healthcare authorities to mobilize the public to get ready for
Dr. Fei “Chris” Shen presented his project on gauging public opinion in Hong Kong by using text data collected from online discussion platforms and comment sections of news media. Despite the many technical obstacles, including word segmentation of Cantonese language and quantification of public sentiments, the project successfully attained its objects, indicating the possibility to