Does Warm Glow Promote Physical Activity? Using Self-Benefit versus Other-Benefit Incentives to Motivate Fitness App Use

On September 28, 2020, we had a research seminar led by Dr. Guanxiong Huang from COM. Dr. Huang gave an insightful talk about how self-benefit and other-benefit incentives offered through a mobile app can promote physical activities. The findings provided profound implications for the corporate sponsorship program partnered with fitness apps, and more broadly, effective health communication. Around 40 participants joined the seminar, and a lively Q&A session was held involving the audience.