Does Warm Glow Promote Physical Activity? Using Self-Benefit versus Other-Benefit Incentives to Motivate Fitness App Use

On September 28, 2020, we had a research seminar led by Dr. Guanxiong Huang from COM. Dr. Huang gave an insightful talk about how self-benefit and other-benefit incentives offered through a mobile app can promote physical activities. The findings provided profound implications for the corporate sponsorship program partnered with fitness apps, and more broadly, effective