Conceptualizing and Measuring “Glocality”: A Comparison of China and Hong Kong
Dr. Zhou He The concept of “glocalization” means “the creation of products or services intended for the global market, but customized to suit the local cultures” (Roberson, 1995). It refers to both the status and consequence of the glocalization movement. It blends both the “global” and “local” and evolves along with the two-way glocalization process,